Corner The Market – Wall Drug
Imagine traveling across South Dakota in the 1930s. Most travelers would have come to this area to see the Badlands and Black Hills. In between those two attractions would have been plenty of open space. If you owned a business along this barren drive, you would have struggled to draw in visitors. In 1931, Ted Hustead purchased a small drug store in the town of Wall. He quickly discovered that drumming up business, in a town of 230 people, came as quite the chore. It would be his wife, Dorothy, who would offer the suggestion that helped them corner the market. Creating a [...]